Retreat Lab:
How to Plan, Price, and Sell Out Your Yoga Retreat
You don’t need a big following to host a sold-out retreat.
You need the right strategy.
The year was 2014.
It had been less than a year since I graduated from my 200-hour YTT when I had the idea to host my first yoga retreat.
I had never been on a yoga retreat before.
I didn’t know how they were “supposed” to be.
And I had a lot of people in my ear saying things like,
“Yoga retreats are so saturated, there’s no way you’ll be able to stand out.”
Or,
“But you don’t even have a social media following… how will you fill a retreat?”
I took their words to heart.
I spiraled over where to start, how to price it, and what would happen if no one booked…
Or worse, if I lost money trying to figure it out.
But underneath all of that noise, there was an undeniable tugging I couldn’t ignore.
It reminded me that yes, it might be challenging, but that didn’t mean it was impossible.
Because if the yoga retreat industry were truly saturated (insert eye roll), then that meant one thing:
People were doing it. Successfully. All the time.
Which meant it was entirely possible for me, too. I just needed to learn how to do it the right way.
My First Retreat Wasn’t Perfect.
I wish I could tell you it went flawlessly.
But I’d never lie to you.
Over the last 12 years, I’ve made mistakes—some big and expensive, others small enough to laugh about now.
And through all of it, I learned something that changed everything.
That’s exactly why I created Retreat Lab.
There Is a Proven Way to Plan, Price, and Sell Out a Retreat.
Not by guessing.
Not by having a massive audience.
Not by getting lucky.
But by following a clear, repeatable strategy for planning, marketing, and selling out yoga and wellness retreats that I’ve honed over a decade of experience in the industry.
Trust me when I say I WISH I had this framework when I first started.
“But You Have a Big Following…”
I hear this all the time.
But when I started, I had less than 1,000 followers, and my first retreat still sold out.
And not a single teacher inside this program (and there have been hundreds, btw) has built their retreats off being an influencer. They’ve built their retreat teaching career by using Retreat Lab's tried and true methods.
You Don’t Need a Large Following to Sell Out a Yoga Retreat.
You need the right plan.
Inside Retreat Lab, you’ll find:
7 in-depth modules (16 videos) teaching you how to plan, market, and sell your next retreat.
Sample itinerary template.
Retreat theme list.
Sample intake and feedback forms for your event.
Budget and pricing Google Sheet (already coded!).
Homework prompts to help you dream up your ideal event.
A Proven Retreat Planning Course for Yoga Teachers.
I’ve built multiple retreat-based businesses generating high six-figure revenue, and have helped teachers go from idea to fully booked retreats again and again.
I didn’t learn this from theory.
I built Retreat Lab from 12 years of experience with real retreats, real clients from across the globe, and real results I couldn’t ignore.
I’ve hosted retreats around the world and built multiple retreat-centered businesses generating high six-figure revenue. Through that, I’ve learned what actually makes people book, what makes a retreat unforgettable, and how to price retreats in a way that’s both profitable and fair.
Retreat Lab is the exact system I’ve used again and again to plan, price, and sell out retreats.
And it works even if you don’t have a large following.
How to Plan and Sell Out a Yoga Retreat (Step by Step):
Retreat Lab helps you:
✔ Plan your retreat with clarity (no more guessing).
✔ Price it with confidence so it’s actually profitable.
✔ Sell it out without feeling pushy or “salesy.”
✔ Handle logistics without overwhelm.
✔ Create an experience people want to return to.
Real results speak for themselves.
This isn’t just about learning. It’s about doing.
About waking up in a beautiful location, leading a group you filled yourself, knowing the retreat is not only sold out, but profitable.
Teachers using the Retreat Lab approach have:
Filled their first retreats faster than expected.
Raised their prices (fairly) and still sold out.
Booked aligned clients without a large audience.
Reduced the number of studio classes they’re teaching.
Improved financial freedom
Get paid to travel the world and teach yoga.
Because when your retreat is positioned and priced correctly, people say yes.
Who this retreat course is for:
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![yoga teacher doing yoga pose on yoga retreat]()
Yoga teachers feeling stuck
You’ve been thinking about hosting a retreat but haven’t taken the leap, because all of the logistics scare you.
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![yoga teacher doing yoga pose on yoga retreat]()
Leaders seeking more profit
Retreat leaders who have hosted before but want a more profitable, repeatable system.
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![yoga teacher doing yoga pose on yoga retreat]()
People who don't rely on social media
Anyone looking to build a retreat-based business without relying on a large social media following
“I don’t have a big audience!”
You don’t need one. This system shows you how to sell without it.
“I’ve never hosted a retreat before.”
This is designed for beginners.
“What if no one books?”
That’s exactly what this course prevents.
You don’t need a big following to host a sold-out retreat.
If you’ve been waiting for the right time…
This is it.
You can keep trying to piece this together on your own…
Or you can follow a proven system that’s already worked.
Retreat Lab — Lifetime access. Proven system. Real results
You don’t need more time, more followers, or more certainty.
You need a clear plan and the decision to start.
You can keep trying to piece this together on your own…
Or you can follow a proven system that’s already worked.